Hijos de Rivera creates a functional beverage together with Ilia Topuriav

Anton L. Eiroa / AA A CORUÑA / THE VOICE

The company Hijos de Rivera and the UFC fighter, Ilia Topuria have joined forces to create a new brand of functional beverages, sugar-free and caffeine-free, intended to serve to improve the physical and mental preparation of athletes . This new product line, named as Mucho is located in an emerging market, which is growing at 50% annually, and with a volume of The company says in a statement that it has a €20 million business in Spain .

Among its ingredients, besides avoiding sugar and caffeine, It contains 300 milligrams of BCAAs and 5 grams of plant protein. For increasing muscle mass. It also contains B vitamins to combat tiredness and fatigue, vitamins C and E to contribute to cell protection, and minerals such as magnesium and zinc for the proper functioning of the nervous system.

So far, four flavors have been introduced: Cherry KO, Watermelon Champ, Mango Chao, and Apple Clutch . With this variety, the aim is to win over consumers of all ages, especially young people from Generation Z and Alpha, who are looking for healthy and functional products. Regarding this target audience, the CEO of Corporación Hijos de Rivera, Francisco Ucha, stated that "we are very proud of the result and convinced of its potential to connect especially with new generations ." Furthermore, "It is a functional beverage that responds to new consumer demands and offers a boost "of natural energy, as well as other functionalities," he adds. The company has expanded its product catalog in recent years with the launch of natural mineral waters, juices, and kombucha.

The other party involved in this brand, mixed martial arts fighter Ilia Topuria, is proud of the drink. " I'm fulfilling a long-held dream : to create a healthy beverage without any sugar or caffeine, one that not only provides energy but can be enjoyed by everyone, from children to the elderly," he adds. He connects the drink to his own personal struggles: " It's a drink designed for those who, like me, give their all inside and outside the ring ."


https://www.lavozdegalicia.es/noticia/coruna/coruna/2025/07/04/hijos-rivera-crea-bebida-funcional-junto-ilia-topuria/00031751628681111997534.htm